"If you always do what you’ve always done, you’ll always get what you’ve always got."

In the previous blog post, I addressed how I wanted to reward the customer in 2018.

In order to do that, I had to reflect on why I started Cape Cloth in the first place and narrowed it down to a few things:

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  1. Create something that feels incredible
  2. Create designs as special as Cape Cod
  3. Help home because the Cape shaped me
  4. Bring the community together to celebrate their love of Cape Cod and it's vibe

The Cape Cloth brand has adhered to the these truths, however there is always room for improvement and evolution. 

A host of factors, customer feedback being paramount, have led to changes in 2018, all made to benefit you! Cape Cloth isn't about creating more "stuff", but definitely about creating quality essentials.

This year, apparel will be made and released in smaller, limited quantities (capsule collections). This allows us to offer you more value and variety. In order to execute this, Cape Cloth apparel items will only be available through capecloth.com (for now)...

Starting in April, the game changes.

Check back here for updates or follow along on instagram

~Fitzy