Cape Cloth Getting Even MORE Socially Conscious.

It's Earth Day. 24 hours dedicated to honor the Earth and the concept of peace.

Some quick history: John McConnell proposed the idea of Earth Day in 1969 to originally be celebrated on March 21, the first day of Spring, but McConnell's 1970 proclamation was hijacked by US Senator Gaylord Nelson, who founded a separate Earth Day, as an environmental teach-in, on April 22nd that same year. In 1990, Earth Day was recognized globally, with 141 countries organizing events. 

Just to recap, Senator Nelson was awarded the Presidential Medal of Freedom for his idea of Earth Day. John McConnell gets credit for making this flag:

John McConnell, not just a flag guy, but tell that to Senator Nelson

John McConnell, not just a flag guy, but tell that to Senator Nelson

Seems fair.

So out of the 24 hours devoted to the Earth on whichever date you choose to recognize, let's assume the average human is awake for 16 of them. That person works for at least eight of those waking hours (if they're lucky, it's probably a lot more).

24/day-8/sleep-8/work = 8 hours out of 8,760 (a year) devoted to the Earth. This about sums up my reaction:

Eight hours of Earth Day. Wow!

Eight hours of Earth Day. Wow!

Enough math.

The bottom line is the other 364 days. Beyond donating a dollar of every clothing purchase to CapeAbilities, I'm proud to announce that all Cape Cloth packaging is made of recycled and reusable products! From the tissue paper it's wrapped in, to the bags and boxes it's packaged in, Cape Cloth products are socially conscious in all aspects, 365 days a year. 

Speaking of products, there are some new ones coming. It took months of research and testing, but you're patience will be rewarded at some upcoming events

The new shape of the Cape that's felt like you've had it your whole life

The new shape of the Cape that's felt like you've had it your whole life

Premium long-staple fibers, spun at sustainable yarn facilities that use eco-friendly, low-impact, fiber reactive dyes and recycle their own water. All right here in the USA! All that...with an unsurpassed, broken-in softness and signature Cape Cloth style.

I think John McConnell would be proud. An environmentally-friendly product, in environmentally-friendly packaging, promoting peace on Cape Cod by teaming with local businesses and giving back to local causes. All 365 days a year. Imagine that?

 

Upcoming Events

May 9: CapeAbilities Harbor Walk and Fun Run

May 17: Cape Cod Alive Concert (to benefit Calmer Choice)